Posts tagged ‘Umit Benan’

Next Steps

Brunello Cucinelli

We’re at a point where many of the classic brands are having to make a decision. Make moves forward, or make a stand with their tried and true methods. This applies to all aspecting of the brand–from design to marketing, store visuals to company culture. While the last few years have famously marked a renaissance in menswear, stimulated by an obsession with heritage, there’s that magical question that’s inseparable from the business of the industry: Now what?

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