We’re at a point where many of the classic brands are having to make a decision. Make moves forward, or make a stand with their tried and true methods. This applies to all aspecting of the brand–from design to marketing, store visuals to company culture. While the last few years have famously marked a renaissance in menswear, stimulated by an obsession with heritage, there’s that magical question that’s inseparable from the business of the industry: Now what?
Posts tagged ‘Pitti Uomo’
I’ve realized recently that one of the things I actually think is really cool about men’s style these days is how guys can wear suits casually. Suits became standard uniform for men thanks to none other than Beau Brummell, but now it’s really rare for a guy to wear a suit by choice. It makes total sense, too–suits just aren’t easy…well, at least not usually.
But more and more guys are starting to embrace the suit outside of its normal context. Accessibility is such a great virtue in the fashion industry. I think that one of the biggest reasons these Italian brands are going so strong right now is that they make wearing tailored clothing approachable. The reason soft shoulders, patch pockets, and unlined jackets are so popular is because they put you at ease. It’s light, it’s not a burden. It’s not just a stylistic choice, a trend, it’s comfort. Go on, wear your suit with yellow New Balances–you’d wear them with your jeans so why not this?
I caught Marcus arriving yesterday morning before many other photographers had gotten in. He’s really stood out as the most stylish guy at Pitti Uomo to me. Good looks and Cucinelli cashmere can get you pretty far, but Marcus has that top-shelf taste that very few–even here at Pitti–possess.
There were lots of capes today at Pitti Uomo, but none looked better wearing one than my friend Agyesh.